Basic innovations and future needs

Keeping our noses in the wind

What are the trends for the future? Which new research projects promise to deliver innovative products? Bayer MaterialScience has an organizational unit dedicated to addressing these questions.

Getting wind of market needs far into the future is a task of the New Business section.

Getting wind of market needs far into the future and tracking down new business opportunities are the tasks of the New Business section. This organizational unit is at the core of Bayer MaterialScience's growth and innovation strategy and contributes to safeguarding the company's business in the long term.

The basics - New Technologies

This department focuses on basic technical innovations in chemical and material science which might result in new products and processes. It works closely with universities, research institutes, other companies and customers around the world.

New opportunities - Creative Center

The trend scouts in this department work to identify what the world is going to need in the next 10 to 15 years. They collaborate with external experts to develop scenarios and draw conclusions for the activities of Bayer MaterialScience.